Dyslexia is one of the world’s most common learning disabilities, affecting an estimated 20 percent of the population globally. But those who haven’t experienced it likely don’t appreciate what a frustration it can be in daily life. To help mark today as World Dyslexia Awareness Day, McDonald’s Sweden and agency Nord DDB brought empathy to… https://www.adweek.com/creativity/mcdonalds-sweden-simulated-dyslexia-on-its-ads-and-menus-to-raise-attention-for-the-disorder/