Media Buys Are More Valuable as Streaming Steals the Spotlight

  Rassegna Stampa, Social
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It has been a long time coming, but the power dynamic has finally shifted in streaming‘s favor. Linear TV is no longer the most popular way for consumers to access content, and the forecasted ad spend in CTV is reflecting that power shift.

https://www.adweek.com/convergent-tv/media-buys-are-more-valuable-as-streaming-steals-the-spotlight/