MNTN also has MNTN Matched, which Navarro describes as AI that scrapes data and identifies keywords based on lifestyle, including milestone birthdays or shopping events. From there, brands can curate an audience, target intentional households, and identify niche markets. After looking at the granular data, an unlikely demographic may actually be revealed to be a valuable one.
Waskover has also been very impressed with MNTN’s tools, especially in helping smaller brands.
“Some of these brands don’t have hundreds of thousands or millions of dollars in advertising spend a year. So, we have to be very specific and targetable,” Waskover said. “With a lot of the tools that MNTN has, it makes it quite unique and favorable to show the ads to specific people.”
In this new age of consumer spending, MNTN proves that TV and social work well together.
“All of these [marketing] channels are so valuable,” Navarro said. “They’re so important to diversify your mix and reach people wherever they’re consuming content. But CTV can be that fulcrum point in your media strategy.”
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