“Working with Zohran has been a real gift that keeps on giving,” he added. “He’s that good of an organizer—he knows those people.”

Looking ahead to the mayoral election in November, Saslaw and DiMieri’s strategy remains simple yet effective. “We’re ready to literally dispatch videographers all over New York City,” Saslaw said. “But the message stays the same: Let ordinary people tell the story.”

While discussing Mamdani’s rival, Andrew Cuomo, DiMieri said, “I feel like if they’re going to spend $100 million against him in negative advertising and trying to make people afraid of him… the counter is people spending time with him through the medium of video and seeing how authentic he actually is.” Cuomo told the New York Times that he is weighing his options in continuing to run in the election as an independent candidate.

DiMieri added, “And the strategy is working.”