Meta’s Nicola Mendelsohn on Reels, AI and What Marketers Are Looking For Now

  Rassegna Stampa, Social
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How does this Cannes feel different from previous years?
We’ve gone through a very difficult couple of years with so much uncertainty in so many different ways. And I think where businesses are, is to say, ‘let’s just assume we’re going to expect uncertainty.’ And I think what that’s allowed coming into this Cannes is that there’s more of a stability on an unstable basis.

And, talk about the outlook for the rest of the year.
The advertisers I’m talking to actually seem cautiously optimistic going into the second half of the year. I think people still feel that ’24 is a bit too far away. That’s kind of how we’re feeling.

This interview has been edited for length and clarity.

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