Ultimately, Kassan said, “I want to do what we did in ‘25—I want to beat every expectation that we have.”
Correction Tues. Feb. 17 at 9:56 a.m. ET: A previous version of this story incorrectly said that 3CV hosted a party in 2025 with DoorDash Ads featuring the artist St. Vincent; that party was hosted by Kassan’s former company, MediaLink, in partnership with UTA.


