The campaign will also incorporate a 3D digital billboard, running near New York’s Penn Station from Aug. 28 through Sept. 22, which will show a ball bouncing and blowing up outside the boundaries of the space. Morgan Stanley used the increasingly popular technology last year for a Times Square activation showing off a conceptual space suit designed for women.

“We’re always looking for ways to be innovative and different from other financial service companies in the marketplace,” Milligan added.