MSNBC isn’t the first news outlet to discover how live events appeal to the enthusiasm—and purchasing power—of an engaged fandom. Fox News has been hosting sold out events for its dedicated conservative-leaning audience since 2019 and publications ranging from The Atlantic to The New Yorker have leaned into live programming in the media’s ongoing hunt for new revenue streams.

Based on the reaction in the room, it’s easy to imagine MSNBC Live heading back to Brooklyn on an annual basis. And hey, if the MSNBC faithful can pack BAM to the rafters, don’t be surprised if Barclays Center is their next stop.