In a new 15-second teaser for DoorDash’s 2025 Super Bowl ad, comedian Nate Bergatze’s head is spinning. 

As numbers and equations fill the screen (à la math lady meme), Bergatze struggles to mentally add up how much money he’s saved on various orders. His inner voice is (presumably) tracking all the dollars he’s earned back on delivery fees by using DashPass, DoorDash’s membership program and the focus of the delivery app’s Big Game ad this year. 

A 30-second ad starring Bergatze will run during the third quarter of the Super Bowl on Feb. 9. It’s part of a new DashPass campaign called, “Give Yourself a Pass,” created by Wieden + Kennedy Portland and DoorDash’s in-house studio, Superette.

“When we first launched DashPass in 2018, our mission was clear: offer consumers a membership with unbeatable value and savings,” Kofi Amoo-Gottfried, chief marketing officer at DoorDash, said in a statement. As it gears up for a fourth Super Bowl appearance since 2021, “that mission remains unchanged,” he said.

Bergatze’s connection to DoorDash is a genuine one, he claims—and something he spoke about onstage at SNL. 

“I’d already been using DoorDash a lot for a pretty long time,” Bargatze said in a statement. “So when they reached out to me to do a spot for DashPass I didn’t have to think about it much. I already believed in them as a company, sometimes more than once a day if you know what I mean.”

More teasers are coming, the brand hinted, all orbiting around a “girl math” theme. “Girl math” or “boy math” was a meme popularized in the summer of 2023, where social media users explained creative justifications for expenditures. For example: Anything under $5 is basically free, things purchased with store credit are free, or concert tickets purchased months in advance are basically free by the time the date rolls around.