To promote the second season of “Mars”–a science-fiction show produced by Ron Howard and Brian Grazer–National Geographic is venturing where no brand has ever dared go before: programmatic virtual reality ads. Ahead of next week’s premiere, NatGeo is partnering with Verizon-owned Oath (soon to be: Verizon Media Group/Oath) on a campaign that inserts ads into… https://www.adweek.com/programmatic/natgeo-and-verizons-oath-are-running-programmatic-vr-ads-to-promote-season-2-of-mars/