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The finalists are listed below.
Digital:
- Megan Teshima, Jessie Kwan; Whaler
- Kaity Butcher, Maria Pia Rodriguez; Microsoft
- Grace Carbonari, Emily Rawson; Mindshare
- Alexandra Jones, Eunie Jang; Amazon Brand Innovation Labs
- Roberto Del Real Jr, Alex Lofaro; BarkleyOKRP
Film:
- Andrew Rhee; Google, Dillon Hansen; McCann
- Dan Persaud, Edwin Aristilde; Havas
- Julia Merten; Wieden+Kennedy, John Johnson Jr.; Movers+Shakers
- Palak Kapadia; Amazon Brand Innovation Labs, Catarina Barcala Gosende; MullenLowe
- Davey Robinson, Graham Barbour
Media:
- Ebin Joby, Stella Tse; Initiative
- Morgan McAlister, Dana Nathanson; Initiative
- Allison Wolf, Casey Wolk; Mindshare
- Arleigh Haskal, Lydia Pamudji; Havas Media
- Alex Northcutt, Kyla Alberto; Initiative
Public Relations:
- Jenny Yoo, Lauren Brook; Weber Shandwick
- Chris Gutierrez, Josephine Cheng; FleishmanHillard
- Casey Medlin, Samatha Amo; FleishmanHillard
- Lauryn King, June Hernandez; Weber Shandwick
- Ariana Catalano, Madeline Neubert; Methods+Mastery
Print:
- Ryan Kane, Alex Bohner; VML
- Julia Sanbe, Gianna Centurion; Gut
- Ellen Brown, Hannah Lewis; TracyLocke
- Hailey Skinner, Kendelle Cragun; Crispin
- Anna Kennedy, Dhairyata Jain; Weber Shandwick
“As a Young Lions juror, I’m blown away by the bold, innovative ideas tackling this year’s brief—custom applications, user experience revamps, and edgy strategies that tap into how Gen Z, millennials, and female audiences engage with brands and respond to charitable calls,” T-Mobile director of media Jessica Doolittle said in a statement. “The next generation of talent is reimagining how we engage users in impactful ways. From gamified donation experiences to seamless user flows, these Young Lions are driving our industry into the next era and elevating how we connect with audiences.”
Estée Lauder executive director of global marketing innovation Sharalyn Orr added, “In a world that feels increasingly uncertain, sometimes particularly for marketers, nothing has renewed my hope for the future like reviewing the work of the Young Lions. The passion, talent, and ingenuity of these young creatives is a vivid reminder—our collective future is indeed bright.”