Linear ratings fell again last season, but broadcast and cable networks saw the same amount of total national linear TV ad revenue–$45.5 billion–as in the 2016-17 season, according to new data from Standard Media Index. The new 2017-18 season data, which spanned October 2017 to September 2018, found that national TV ad revenue was flat,… https://www.adweek.com/tv-video/national-tv-ad-revenue-was-flat-during-the-2017-18-season-but-ad-loads-jumped-4/