A ‘competitive year’ ahead
Marshall helped close out the show, pointing out the crowded advertising market ahead, with 30 pharma launches, 60 automobile launches and more than 100 movies hitting theaters.
“We know this is a competitive year. Here at NBCUniversal, we are built for these moments,” Marshall said, noting NBCU’s platforms reach 227 million people each month.
“This is the high-profile, unduplicated reach you have all been looking for,” he added. “And unlike some of our digital video competitors, it’s in the content you actually want to be a part of.”
The event was a half-hour shorter than NBCU’s usual two-hour presentation, given the lack of talent from its entertainment shows. However, considering the challenges it was facing, NBCU still put on a worthwhile show, especially from a musical standpoint.
In addition to Grace Potter, Reba McEntire, the newest coach coming to The Voice this fall, sang her classic hit “Fancy,” and Nick Jonas closed out the show by singing “Jealous” and “Levels.”
It wasn’t a typical event. But as they say, the show must go on—barring any further delays from the writers strike, anyway.
