Among the highlights, the company said Emily in Paris has partnered with Peroni Nastro Azzurro in the U.S. on a 360 campaign. Meanwhile, Stranger Things is teaming up with Doritos on a custom flavor, bringing a revival of the ’80s Gatorade Citrus Cooler, partnering with Fiat on a custom Stranger Things car in Latin America, and joining Nestlé to showcase a limited-edition cookie packaging.
Netflix’s NFL Christmas games are also partnering with FanDuel, Verizon, Accenture, and Tide. Additionally, after testing dynamic ad insertion (DAI) with live events such as WWE Raw and SmackDown, the streamer will introduce DAI to its Christmas NFL games in the U.S., Brazil, Canada, Germany, Mexico, and the U.K., with more DAI coming in 2026.
Other ad updates include Netflix testing interactive video ads in the U.S. and Canada, which will roll out globally in Q2 2026 and cater to members’ viewing behaviors while allowing advertisers to benefit from dynamic templates.
The company is also stepping up its targeting in 2026, with advancements in demographic targeting to include more categories, such as household income and education; a global partnership expansion with LiveRamp; and in-market targeting to reach consumers looking to purchase products. Netflix is also testing a planning API to help agencies utilize in-house planning tools and real-time forecasting across demos and geographies.
