Netflix Reveals New Adtech, Recruits Emily in Paris to Pitch Advertisers at Upfront

  Rassegna Stampa, Social
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Tentpoles are among the priorities for the streamer this year, and Bela Bajaria, Netflix’s chief content officer, said the company is taking “big, bold swings,” announcing several live events, including WWE every week, the Katie Taylor vs. Amanda Serrano rematch fight on July 11, as well as NFL Christmas Day matchups: the Dallas Cowboys at the Washington Commanders, and the Detroit Lions at the Minnesota Vikings. 

Upcoming (non-live-event) programming includes new seasons of The Diplomat, Forever, The Four Seasons, Love on the Spectrum, Million Dollar Secret, My Life With the Walter Boys, Survival of the Thickest, and Seasons 5 and 6 of Bridgerton. 

Meanwhile, new projects include such films and shows as Jamie Foxx’s Fight for ’84, an untitled Dan Levy project, Deion Sanders documentary Prime Time, Denzel Washington and Daisy Edgar-Jones in Here Comes the Flood, and Star Search.

“If you take away anything from today, I hope it’s this: The foundations of our ads business are in place. And going forward, the pace of progress will be even faster,” Reinhard said. “Plus, we already have the most important thing: the most engaged audience anywhere.”

https://www.adweek.com/convergent-tv/netflix-adtech-upfront-partnerships/

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