Per Nielsen, its solutions are underpinned by Nielsen’s ID System as well as person-level data from industry-leading panels and backed by the scale of the industry’s largest big data footprint and broadest coverage across digital, streaming, and CTV.

The news also comes a week after ADWEEK reported that Acxiom cut 3.5% of its workforce amid restructuring, which impacted the account management, client services, financial analysts, and strategic partnerships.