C3, TV’s standard metric for commercial measurement since 2007, could be on its last legs.
https://www.adweek.com/convergent-tv/nielsen-will-measure-tv-audiences-in-c3-overhaul/
Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul
C3, TV’s standard metric for commercial measurement since 2007, could be on its last legs.
https://www.adweek.com/convergent-tv/nielsen-will-measure-tv-audiences-in-c3-overhaul/
