Michael Gonda has been named Nike‘s new executive vice president and chief communications officer.

Gonda joined the footwear and athletic gear giant from McDonald’s, where he was chief impact officer.

In his new role beginning Monday, July 7, Gonda will oversee Nike’s global communications and communications strategy, including storytelling, corporate and brand reputation, issues management, and employee engagement.

He will also become a member of the company’s senior leadership team, reporting to president and CEO Elliott Hill.

Gonda’s appointment comes on the heels of Nike’s shake-up of its organizational structure and leadership team as it looks to counter years of sluggish sales.

The company divided its consumer, product, and brand leadership department into three distinct areas: consumer and sport, marketing, and product creation (inclusive of innovation and design).

In addition to Gonda, the new leadership team comprised Amy Montagne as president, Nicole Hubbard Graham as executive vp and chief marketing officer, Phil McCartney as executive vp, chief innovation, design, and product officer, and Tom Clarke as chief growth initiatives officer.

“Michael is a deeply strategic, emotionally intelligent, purpose-driven leader who understands the power of storytelling to move both brands and people,” Hill said in a statement. “His vision for driving impactful communications, his instinct for building high-performing teams, and his ability to form authentic connections will help Nike amplify the voice of sport and athletes around the world in bold and meaningful ways. I’m confident he’s the right leader for us as we put Nike back at the center of sport, and our team is excited for the vision and leadership he brings.”

Gonda added, “Nike has always been more than a brand—it’s a storyteller, a cultural force, and a catalyst for belief. I’m deeply honored to join a company that has shaped how people see themselves and the world around them, and I am humbled to help Nike tell the stories that matter, connect even more deeply with athletes and communities, and write the next ambitious chapter with Elliott and this team.”