Nike dipped its toes in the IGTV waters for the first time with its documentary-style profiles of everyday athletes, which it began sharing on the platform in September. Instagram introduced IGTV in June as a stand-alone video application enabling videos of up to one hour long. The athletic wear and sneaker giant teamed up with… https://www.adweek.com/digital/nike-shared-the-stories-of-everyday-athletes-in-documentary-style-videos-for-instagrams-igtv/