Nike’s Comeback ‘Has Just Begun,’ as Earnings Beat Expectations

  Rassegna Stampa, Social
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However, challenges remain, such as the continued impact of President Donald Trump’s tariffs. The company estimated that the annual cost of tariffs would be approximately $1.5 billion, up from the $1 billion it forecast three months ago. 

Key quote

“There is significant work ahead, especially in the areas of sportswear, Greater China, and Nike Direct,” Hill said. “As I’ve said to the team, progress won’t be perfectly linear, but the direction is.”

https://www.adweek.com/brand-marketing/nikes-comeback-has-just-begun-as-earnings-beat-expectations/

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