“The conceit is we’re trying our best,” Turco said. “Sometimes, we get it right, and sometimes not, because maybe we don’t know baseball as well as some other sponsor.”

The brand will explore that creative platform further starting in 2024, along with making potential matches between Oatly and specific teams and players. Other details of this season’s partnership are still in the formative stages—such as a social content series—for the four-year deal that Rawn said she’s “looking forward to evolving and possibly extending.”