But Oatly’s marketing continues to be bold and venture into new territory. Most recently, in addition to its collaboration with MiLB, it formed a brand partnership with Virgin Voyages.
“We’re not the type of brand to slap our logo on a jersey and walk away (cue the small minority of fans that will, in fact, want us to walk away),” Turco continued. “Instead, our goal was to do our small part to add something to the fan experience, and to rethink the very notion of ‘sponsorship’ by creating something entirely new and characteristically irreverent.”
The Oat Milkers’ season schedule can be found on MiLB’s website, where fans hoping to travel to all 120 MiLB team cities to follow the Oat Milkers can enter to win season tickets.