In a statement to ADWEEK last year following news Dr Pepper had bumped Pepsi out of second place, Greg Lyons, the former chief marketing officer of PepsiCo’s North American beverage segment, noted he and his team were constantly monitoring shoppers’ attitudes and behaviors for growth opportunities.

“We’re continuing to prioritize the business to meet the growing consumer demand for healthier, functional, sugar-free options,” said Lyons. “We remain focused on Pepsi and Pepsi Zero Sugar in the U.S. and internationally, putting Zero Sugar at the center of the portfolio transformation, which in turn lifts our trademark.”

While regular Sprite moved more volume in 2024 than regular Pepsi, the family of Pepsi products—from Diet Pepsi to Pepsi Zero Sugar to Pepsi Wild Cherry—still represents a larger share of the carbonated soft drink category (13.5%) than Sprite and its lineup of associated beverages (8.9%), per Beverage Digest.