Fashion brand Off-White c/o Virgil Abloh is marking Paris Fashion Week by making its TikTok debut with Spaceship Earth: An Imaginary Experience, a first-of-its-kind multicamera live event on the platform.
https://www.adweek.com/social-marketing/off-white-c-o-virgil-abloh-makes-tiktok-debut-with-multicamera-live-event/