In the crowded category of dating apps, OkCupid has rarely been one of the most high-profile options, but its recent “DTF” campaign seems to be working at changing that. Created by Wieden + Kennedy New York under the brand’s first CMO, Melissa Hobley, the ads recast DTF–typically meant as a derogatory term for women who… https://www.adweek.com/creativity/okcupid-cmo-says-its-dtf-campaign-boosted-buzz-50-but-isnt-welcome-everywhere/