“It’s one thing to say, ‘Go buy these headphones.’ It’s another thing for there to be such passion around music and the artists where anything that an artist does, fans want to be a part of it,” Freed said. “So when there is that other way to listen to the content [that] they haven’t listened to before, there’s excitement, there’s going to be interest, there’s going to be anticipation [that] brings the fan closer to  their favorite artists.”