It’s been amazing partnering with Sony these past two years. LinkBuds S was released right after Guts came out, and we’re still collaborating over a year later.

Something I’m super excited about that’s coming up soon is an immersive experience in New York City that Sony has curated to celebrate and bring to life the LinkBuds partnership. It perfectly connects back to the campaign creative in a cool way. I don’t want to say too much, but I think my fans will love it.

The fact that we’ve been able to grow my product suite from one to three earbuds is something I’m proud of. I love that future generations of fans can connect to Guts and Sour through the distinct listening experience we’ve created together.