More recently, however, DDB’s creative output has faced scrutiny.

In June, Cannes Lions withdrew the Grand Prix awarded to DDB’s São Paulo-based agency DM9 for Whirlpool brand Consul’s “Efficient Way to Pay,” after determining the case film contained AI-manipulated footage. DM9 chief creative officer Icaro Doria stepped down, but DDB retained the Cannes Lions Network of the Year title.

Omnicom’s all-stock acquisition of IPG, announced in late 2024, would create the world’s largest advertising holding company by revenue, overtaking rivals Publicis and WPP. The deal is projected to generate about $750 million in cost synergies.

Omnicom is in the final stage of gaining regulatory approval from the European Union, the last remaining market under review.