Before the world went into quarantine, sunglasses maker Boll? had a simple and reliable tactic for sales success: have the customer try on a product with a sales assistant present. More than half the time, boom, a sale was made. But when Covid-19 sapped the appeal of physical shopping–much less putting a communal pair of… https://www.adweek.com/digital/once-considered-gimmicky-branded-ar-is-having-its-moment/