One Club and Popeyes Launch Food Styling Class as Step Toward a More Inclusive Ad Industry

  Creative, Rassegna Stampa, Social
image_pdfimage_print

If you’re looking for a helpful visual tool that encapsulates the diversity issue that continues to plague the ad industry, Popeyes’ Diversity Scorecard might be of great service. In a recent assessment of its advertising, the brand reported a notable lack of BIPOC talent on the marketing and production teams, despite the fact that people of color occupied 55% of its consumer base. Only 6% of the production crew was Black—an especially troubling reality when stacked against the 46% of Black on-camera talent.

https://www.adweek.com/creativity/one-club-and-popeyes-launch-food-styling-class-as-step-toward-a-more-inclusive-ad-industry/