For many LGBTQ+ people, coming out is a lifelong process that occurs over every sector of their lives. Yet, saying it to family and friends is often the hardest, and the responses an LGBTQ+ person receives can make or break relationships for years to come.
https://www.adweek.com/creativity/oreo-and-pflag-reimagine-harmful-words-as-encouragement-with-pride-campaign/