Oscar Mayer Brings Back the ‘Bologna Song’ With Rewards for Fans Who Sing Along

  Rassegna Stampa, Social
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CREDITS

Kraft Heinz
Director, brand communications: Kelsey Rice
Oscar Mayer brand manager, brand communications: Shelby Max
Director of external communications & PR: Jenna Thornton
Senior manager, brand PR & media relations: Kate Mitchell

Johannes Leonardo

Creative & design
Co-founder & creative chairman: Jan Jacobs
Executive creative director: Lex Baltomore
Creative director: Zack Roif
Copywriter: Stephen McDaniel
Art director: Katie Quinn
Executive design director: Justin Walsh
Senior designer: Emma McGuire
Junior designer: Hongjin Lan

Strategy & comms
Group strategy director: Julianna Katrancha
Strategy director: Anthony Perez
Head of communications strategy: Jonathan Daly
Communications strategy director: Jim Rech
Senior communications strategist: Cameren Moncrieffe

Account
Group account director: Jack Beck
Account director: Heidi Brown
Account manager: Shenea Walker

Production & project management
Group executive producer: Ken Kitch
Producer: Anna James
Business affairs director: Alesa Blanchard-Nelson
Senior business affairs manager: Krishna Shah
Senior project manager: Destiny Heggins

Production Partners

Attic 22
Head of production: Tasha Cronin
Director of photography/editor: Johnny Komar
Producer: Mitchell Wojcik
Producer: Andrea Blake
Production manager: Justin Cirulli

Jane Studios
Executive producer: Rich Rama
Producer: Jackson Rogers
Lead flame artist: David Parker

The Kitchen

Creative & design
Executive creative director: Simon Au
Creative director: Ananta Prayitno
Senior copywriter: Leah Burnside
Senior art director: Raine Calucag
Design lead: Wesley Webb
Senior motion designer: Dan Corrigan
Designer: Eric Espinosa
Social copywriter: Sam Baca
Creative content lead: Bayly Shelley
Senior content creator: Juliana Gearig
Content creator: Ryan Leshock
Content creator: Fiona Lam

Strategy
Head of digital and social strategy: Kathleen Bokar
Senior strategy director: Monika Hesch
Senior strategist: Miriam Gavin
Social media manager: Rachel Miller

Account management
Head of account management: Karin Carlisle
Group account director: Brandon Morrison
Account director: Danielle Sikora

Production
Head of production: Julie Benevides
Executive producer: Jan Parma
Producer: Camille Suknovich

Carat

Video
VP national video investment: Jackie Hinke
Brian Nelson, Senior Manager National Video Investment
Katherine Lynch, Senior Associate National Video Investment

Social
Director paid social: Rebecca Leondi
Senior manager paid social: Kate Adams
Manager paid social: Angela Chiu
Senior associate paid social: Morgan Ray
Associate paid social: Lucio Lachowski

Digital
VP digital direct & programmatic: Joe Salvati
Associate director digital & programmatic: Aniya Vazquez
Senior manager digital & programmatic: Shannon Kearns
Senior associate digital & programmatic: Grace Mines
Manager digital & programmatic: Divakar Pullemula

Planning
Director, planning: Francesca Garippa
Associate director, planning: Emily Miller
Senior manager, planner: Laura Lumbayi
Manager, planning: Indri Saskiaputri
Associate, planning: Philip Carroll

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