Playboy has a new parent company, PLBY Group, and a new plan for growth driven by scooping up companies in the sexual wellness product space, thanks to its success in licensing and selling merch.
Rachel Winicov is a freelance writer for Adweek focusing on digital media, ad tech and social media.
https://www.adweek.com/media/our-ambition-is-more-than-one-brand-playboys-2021-playbook/