The emergence of video in podcasting has opened the channel up to larger ad budgets—in 2024, video advertising was a $62 billion market, while podcasting brought in $2.4 billion, per the IAB. But the frenzy to transform podcasts into videos and videos into podcasts has also led to disruption. 

On Monday, Amazon broke up operations of its Wondery podcast network as part of a broader reorganization, eliminating 110 jobs and redistributing staff under Amazon’s Audible banner or into its newly created “creator services” team, according to Bloomberg. The reorg was the latest in a series of cuts and pivots from major technology platforms, including Spotify and Audacy, as they try to navigate a rapidly shifting landscape, including video.

“Two things can be true at once,” Quah, the podcast analyst, said. “If you’re rushing to get into the video podcast space, you’re a little too late. But the equally true lesson is that if you want to get into the podcast space right now, you should be considering video.”