Rosé has nearly 45 million subscribers on TikTok and 80 million followers on Instagram.

“We wanted to tap into her audience, which has a massive global following of fans that we were hoping would also access the show,” Kang said. 

Kang said the biggest thing she’s been hearing around the industry is that studios are looking for the next big commercial success. As a result, the studios want more propulsive, fast-paced storytelling, given how quickly some storytelling and attention spans move nowadays.

“The film and TV industry is not just competing against itself,” Kang said. “We’re competing with short-form content, gaming, live events, and social media. You’re fighting against a click.”

But Kang is optimistic. The producer believes that while some projects over the next few years might not necessarily hit all the creative markets of propulsive storytelling, there will still be some that become a surprise massive hit.

And if a story can capture the universal experience, it will find the right audience. 

“Everything is global,” Kang said. “It’s not just it needs to be one way. If you tell any story that’s human, it will resonate with anybody.”