Cybersecurity is becoming increasingly important across enterprises of all sizes. Last year, cybersecurity was ranked among the highest business concerns for small- and medium-sized businesses (SMBs). SMBs historically struggle to keep pace with adopting new technologies, with many instances being attributed to a lack of funding or staffing. Oftentimes, IT leaders are the security leaders in ..
Legacy retail brands have something that newer brands can only dream of: decades of recognition, emotional connection, and cultural history. But turning that heritage into modern relevance requires more than nostalgia. It takes clear positioning, product reinvention, bold creative decisions, and a strong partnership between marketing and leadership. In this episode of Adspeak by ADWEEK, ..
On the heels of declaring CEO Brian Niccol’s “Back to Starbucks” turnaround strategy a success, Starbucks has reportedly considered purchasing fast-casual Mexican chain Chipotle. The deal seems to be just a kicking of the tires at this point, with the Financial Times reporting that the coffee giant has “explored a takeover” and also “worked with ..
Audience targeting may have gotten easier, but getting people to truly care has not. Live from the Marketing Vanguard stage at Brandweek 2026, Jenny Rooney sits down with Dan Moriarty, CMO of Chicago Fire FC, to unpack why the marketing pendulum is swinging back toward creative. They also discuss what makes live sports such a ..
In an interview, Adler rejected the argument that he was promoting climate denial. “I can’t speak to what API or Exxon’s motivations were,” said Adler, now a professor at William & Mary Law School. “What I can say is the work we did at CEI at the time was very much focused on what was ..
Oura, the fast-growing smart ring brand, is pitching wellness as more than performance. Its new ad, “Wear Your Best Life,” follows hands through a miniature city to show the ring’s role in everyday life. The campaign features hands “running” through a park, waiting for the subway, and lounging by the pool. The 11-year-old Finnish brand—which ..
Walmart is taking a stab at Target and Amazon just before the holiday season with a feature that plays up its massive footprint of 4,600 U.S. stores. The retailer is launching Express Pickup, a new feature in its app where customers can reserve items for curbside pickup in as soon as one hour. The feature ..
On the software side, the Halos operating system was designed to enable constant monitoring of “every hardware block” and “every software library” to swiftly spot any failures, Goel explained. The system also isolates safety-critical computing workloads to avoid any potential interference. The system also includes the Nvidia Holoscan Sensor Bridge that connects sensor data with ..
States defend authority over gambling The CFTC has tried to block state regulation in court by filing lawsuits against Arizona, Connecticut, Illinois, Kentucky, Minnesota, New Mexico, New York, Rhode Island, and Wisconsin. It has also filed briefs supporting Kalshi in appeals court cases. State attorneys general and governors throughout the country say they view sports ..
Join ADWEEK CEO Will Lee, senior brand marketers, and industry leaders at our ADWEEK Exchange Series, to discover how measuring real audience attention—not just impressions—drives smarter, higher-ROI CTV strategies. Two more stops in NYC and Boston next week with brand speakers from Havas, Hartz, Wayfair, WHOOP, SharkNinja, and more. Seats are limited. The Crypt Keeper ..
