Omnicom will be the agency-of-record to manage Novo Nordisk’s U.S. media planning and buying, a spokesperson for the Danish pharmaceutical company confirmed to ADWEEK. Novo Nordisk is known for manufacturing GLP-1 medications Ozempic and Wegovy. “We look forward to working with the Omnicom team as we continue to scale consumer-focused strategies and connect with patients ..
Deadline reported Thursday that the upcoming The Legend of Zelda movie will feature Australian actor Uli Latukefu as the villain Ganondorf, and the publication notes that “We hear Latukefu inked a multi-picture deal.” Nintendo or Sony haven’t formally confirmed that there’s more than one movie in the works, though it’s been rumored that Nintendo and ..
If you’re evaluating answer engine optimization tools, here’s the short version: HubSpot AEO is an insight-to-execution platform that connects AI visibility data directly to your CRM and content workflows. Scrunch is a focused monitoring and benchmarking tool that excels at multi-engine tracking and competitive share-of-voice analysis. The right choice depends on whether you need a ..
The numbers $715 million: The Trade Desk’s second-quarter revenue, representing 3% year-over-year growth but the company’s slowest growth rate since 2020. $241 million: Adjusted EBITDA, representing a 34% margin. More than 95%: The company’s customer retention rate for the quarter. $0.34: Earnings per share, coming in 17% lower than Wall Street projections. $650 million: The ..
Measurement giant Nielsen is getting bigger. The company said it plans to acquire ad verification and brand safety provider DoubleVerify for $2.15 billion in cash. If completed, the acquisition would fill a gap in Nielsen’s business, which has relied heavily on audience measurement, most notably through its ratings for linear TV and streaming. DoubleVerify’s technology ..
Blue Origin provided its first substantive update this week on the cause of the catastrophic loss of the New Glenn rocket and most of its launch pad infrastructure at Cape Canaveral, Florida, in May. The space company’s chief executive, Dave Limp, said investigative work is continuing into the anomaly that happened during a hot-fire test ..
Classifica prima il fatto documentato, poi decidi se raccontare il singolo episodio o il problema generale che rappresenta. Nel rapporto tra attualità e cronaca, la cronaca ricostruisce che cosa è successo, mentre l’attualità collega fatti verificati, tendenze e conseguenze collettive. La stessa operazione dei NAS può rientrare in entrambe, ma titolo, apertura, fonti e cautela ..
Suno announced plans to implement a new watermarking technology and download policy to limit the spread of spammy AI tracks and increase transparency. In a lengthy blog post, CEO and co-founder Mikey Shulman laid out the company’s principles and the next steps for the company as it seeks legitimacy. The company is rolling out new ..
The agency’s two Republicans, Chair Brendan Carr and Commissioner Olivia Trusty, voted to end the ownership cap, which restricts broadcast owners from holding stations that reach a combined more than 39 percent of US TV households, while Democratic Commissioner Anna Gomez dissented. It formalizes a policy Carr has long criticized, and which he announced last ..
The parasitic fungi in the Cordyceps genus are a favorite subject of nature documentaries. They’ve also infiltrated popular culture via the zombie-apocalypse video game The Last of Us (2013) and its TV adaptation, in which a parasitic fungus mutates to infect humans. Scientists are keen to study Cordyceps to learn more about the origins and ..
