It’s (not) Showtime.

On Monday, Paramount subtly rebranded its ad-free streaming tier, changing the name from Paramount+ with Showtime to Paramount+ Premium. The name change will roll out across platforms throughout June; however, the Premium plan’s content offering will remain unchanged, according to a source familiar with the matter.

The company explained the reasoning for the change in an update on Paramount+’s help site. According to the update, the company recently brought some Showtime programming to its ad-supported Essential plan, and “the Premium plan name reflects the broad and diverse offerings across both plan tiers.”

The update also noted that Showtime programming “remains an important part of Paramount+, and is still prominently represented on the service!” The company said the name of the Paramount+ with Showtime channel on cable, satellite, or live streaming TV (such as Hulu with Live TV) will not change.

The name change also doesn’t affect current plan prices. Paramount+ Premium is available for $12.99 per month or $119.99 per year. Meanwhile, the ad-supported Paramount+ Essential plan is $7.99 per month or $59.99 for the year.

What’s in a name?

The rebrand comes as Paramount continues to tinker with its streaming offering, with the company shutting down its Showtime streamer in April 2024 and raising the prices of its Paramount+ streaming tiers a year ago.

However, the company’s change could ultimately alleviate some confusion among subscribers.

When Paramount originally rebranded its Showtime linear channel to Paramount+ with Showtime in 2023, some experts told ADWEEK that the rebrand could cause confusion, with the linear channel bearing the same name as the streamer’s ad-free tier but not having the same offering.

Now, with the linear channel keeping the Paramount+ with Showtime name and the ad-free tier being renamed Paramount+ Premium, there is a clearer distinction between the products.