The standoff is over.

Today, Paramount and Nielsen revealed they’ve signed a new, multiyear deal for data and measurement, effective immediately. Karthik Rao, Nielsen CEO, and George Cheeks, president and CEO, CBS and co-CEO, Paramount Global, announced the news, which officially ends a contract dispute that had been going on since late last year.

The partnership will account for measurement for all Paramount platforms: national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV, according to the companies.

In addition, Paramount has licensed new Nielsen services as part of the agreement, including advanced audiences, big data + panel, ad-supported streaming platform ratings, Nielsen One Ads for CTV, and national out-of-home expansion to inform advertising, programming, and licensing strategies. (Nielsen recently announced its out-of-home measurement now covers 100% of the U.S. contiguous television population.)

“We are thrilled to resume our partnership with Paramount, as their leaders continue to build one of the strongest brands in entertainment,” said Rao. “Our trusted data shows how Paramount’s content and advertising strategy is thriving across every platform, across all ages and demos. As Paramount continues its evolution into a next-generation media company, we’re proud to play a critical role and know this deal will be a win for everyone: Nielsen, Paramount, and all of our joint advertising partners.”

Due to the contract dispute, which began after Paramount and Nielsen’s previous deal expired in late September 2024, Paramount turned to VideoAmp for its measurement reporting. And the companies recently renewed their deal together.

However, there have been discrepancies between Nielsen and VideoAmp numbers, and in the time since Paramount and Nielsen started their dispute, Nielsen has also achieved a number of milestones. For instance, the Media Rating Council (MRC) recently accredited Nielsen’s big data + panel national TV measurement.

This marks the first time that the MRC has accredited a hybrid panel/big-data product that’s inclusive of person-level estimates, according to George Ivie, CEO and executive director of the MRC.

“Paramount and Nielsen are committed to addressing television’s multiplatform future to the benefit of all of our stakeholders. Karthik and his team continue to meet the needs of our marketplace across all our platforms, and we are incredibly pleased to reinforce and reinvigorate our deal with our longtime partner,” said Cheeks.

Pagine: 1 2