
To break through his crusty outer shell, Ebenezer Scrooge had to see his life—past, present and future—laid out in stark, brutally real terms, according to the classic holiday tale A Christmas Carol.
https://www.adweek.com/creativity/peloton-remakes-classic-holiday-tale-with-a-hella-swole-scrooge-riding-a-connected-bike/


