“It’s kind of one of those a-ha moments that’s so hard to pin [down] when you’re working with creative, because there is a level of subjectivity,” he said. Other agencies took similar approaches that also resonated, he said, but there was strong chemistry between his team and POD’s, and the creative concept that became “The Boys” was a standout.

“Pereira O’Dell sees us as a huge opportunity, as we see them as an opportunity for us. I think that usually helps a lot, because it puts a lot of energy in the right direction,” he said.