Perplexity currently fields over 20 million queries per day and is aiming to hit 100 million daily searches within the next year.
The ad begins running today in the U.S. before expanding to Korea, Japan, and Europe over the next 10 days. It will air on Amazon Prime, Twitch, Tubi, Disney, and Hulu. Each market will see a localized version—Jung-jae speaks in Korean throughout, while on-screen text and voiceovers will be adapted to the region. Perplexity currently supports 10 languages, including Korean, French, Spanish, and German.
![Shopping habits are shifting faster than ever, leading brands to navigate challenges in customer loyalty, hospitality, and the demand for more engaging, immersive experiences. As they move into the second […]](https://bunny-wp-pullzone-ybnxlnqh92.b-cdn.net/wp-content/uploads/2025/03/perplexitys-biggest-ad-yet-pits-its-ai-search-against-poogle-and-lee-jung-jae-picks-a-side-1.jpg)
The creative was developed in-house with support from ad agency Sandwich, though Perplexity doesn’t have an official agency of record. Universal McCann is overseeing the social media buy, while Perplexity is managing all streaming placements internally.
Perplexity used its own product to brainstorm elements of the ad, while video production remained human-led, Shevelenko said.
