Meanwhile, Perplexity is also grappling with mounting legal challenges from publishers. The New York Times has demanded the startup stop accessing its premium content, while the New York Post and News Corp’s Dow Jones have sued Perplexity for copyright violations.
At the same time, the AI search company is trying to build goodwill with media outlets through its Publisher Program, which shares ad revenue when a publisher’s content appears alongside ads. The program has recently expanded, bringing on a second wave of partners including The Independent, LA Times, and Blavity.
The company has also challenged leaders like OpenAI with an AI research tool, “deep research,” while also launching an AI-powered assistant for Android and an API for AI search.
