Felix “PewDiePie” Kjellberg has spent years as the biggest YouTuber on the video platform, so now that an Indian music channel called T-Series threatens to take the throne, the world is paying close attention to the man’s subscriber count. While T-Series’ YouTube dominance is likely just a matter of time, Kjellberg’s fans have gone into overdrive to make the overthrow take as long as possible. The fight has spilled out into the real world, thanks to a number of grassroots campaigns to raise awareness of Kjellberg’s channel.
The most high-profile advertising campaign for Kjellberg’s channel happened late last month, when YouTuber Mr. Beast transformed his entire city into a PewDiePie ad. The YouTuber, who regularly gives away huge swaths…
https://www.theverge.com/2018/11/14/18095517/pewdiepie-t-series-youtube-fan-campaign-subscribers
