To buy these ads—paid members won’t see ads—brands need to buy a broader package that includes its other products, like custom branded filters, which the platform has been offering since 2014, and branded challenges. Previously, brands like Marriott, Levi’s, Nike, and Gymshark have tapped into VSCO’s creator-driven community through limited edition co-branded filters.

The company recently became profitable, per Bloomberg, with 25% of its revenue stemming from VSCO Pro. Sensor Tower, while it’s worth noting doesn’t have access to complete revenue data, estimates VSCO’s revenue to be around $3 million as of August 2024.

VSCO has secured $100 million in funding to date, with investors including Accel Partners, Glynn Capital, Icon Ventures, Goldcrest Capital, and Obvious Ventures, according to Bloomberg.