Pinterest released its annual Pinterest Predicts report earlier this month, projecting continued momentum for topics that saw search surges in 2020. “This is not your typical year-end trend report: This is a not-yet-trending report—a window into the future from the platform where people go to plan it,” wrote chief marketing officer Andréa Mallard in a blog post.

She added in a statement, “Pinterest Predicts includes 150 trends we expect will rise in 2021, and it is geared just as much to consumers seeking inspiration as it is to advertisers looking for a glimpse into the minds of their audiences.”

User experience researcher Larkin Brown said during a Pinterest press call earlier this month that the platform has 442 million monthly users, with more than 240 billion Pins saved and over 5 billion boards created.

Brown added, “New behaviors are going to have lasting impact for years to come. 2021 will be reinventing norms.”

Following are Pinterest’s predictions for 150 or so things that may, indeed, become norms in 2021 (all increases represent search results from October 2019 through September 2020, compared with those from October 2018 through September 2019):

Beauty

Pinterest sees the end of the caked-on makeup look and the beginning of simple and sustainable “skinmalism.”

• Glowing skin how to get naturally (400%)
• Face yoga exercises (400%)
• Homemade skin care (110%)
• Aloe vera face mask (115%)
• Natural everyday makeup (180%)

“When it comes to beauty, 2021 will be about feelin’ cute,” Pinterest wrote, noting a movement toward bold-colored crop tops, baggy jeans and emoji-inspired makeup and nails.

• Indie nails (2,100%)
• Smiley face nails (900%)
• Indie makeup (400%)
• Inner eye pop of color (45%)
• Butterfly eye makeup (600%)

“Low maintenance is the new high heat,” according to Pinterest, with a move toward braiding techniques that are protective, low-maintenance and glamorous, as well as the incorporation of beads or colorful highlights.

• Braids with fade (900%)
• Knotless box braids (150%)
• Yarn braids styles (145%)
• Bubble braids (135%)
• Viking braids men (90%)

Finally, Pinterest believes people will use their eyebrows to make a statement, writing, “Defiant brows are the new defined brows.”

• Goth eyebrows (120%)
• Above eyebrow tattoo (60%)
• Ombre powder brows (50%)
• Bleached eyebrows (160%)
• Colorful eyebrows (35%)

Celebrations

Minimalist matrimony will describe weddings in 2021, as Pinterest wrote, “Low-key weddings are the new high-key occasions.”

• Small backyard wedding (160%)
• Simple wedding cake small one tier (200%)
• Wedding jean jacket bride (130%)
• Courthouse wedding outfit (200%)
• Desert elopement (55%)

Pinners have always been planners, and Pinterest sees that extending to even the smallest moments in 2021.

• Monthsary message for girlfriend (145%)
• Anniversary box for him (80%)
• Cheers and beers party (85%)
• Movie date night at home (110%)
• Death to my 20s party (300%)

Fashion

Athleisure plus elegance equals athflow, and Pinterest sees flowy pants, casual jumpsuits and oversized outfits replacing athletic clothes as the new go-to loungewear. The company wrote, “Athflow is professional enough for the ‘office,’ stretchy enough for the yoga mat and comfy enough for the couch.”

• Home dress women (200%)
• Oversized outfit (300%)
• Soft outfits (185%)
• Cotton jumpsuits for women (160%)
• Co-ord outfits two pieces (30%)

Are blankets fashion? Yes, says Pinterest, seeing a move to shawls, puffers and slouchy socks in 2021.

• Quilted clothes (400%)
• Cozy aesthetic outfits (200%)
• Cocoon sweater (155%)
• Fluffy slippers (90%)
• Slouch socks (55%)

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