Pinterest is using the CES technology conference to showcase its “newest board,” original programming.
Bring My Pinterest to Life is a premium original lifestyle/DIY transformation connected TV (CTV) series that lets viewers seamlessly move from watching to saving to shopping via Pinterest and integrated brand partners, including Wayfair, eos, and Michaels.
Debuting in March on the Roku streaming platform, the series, produced by B17 Entertainment, will have six 22-minute episodes and will be hosted by creators Drew Michael Scott (@lonefoxhome), Caroline Vazzana (@cvazzana), and Tay BeepBoop Nakamoto (@taybeepboop).
Each episode focuses on what is described as a deeply personal “inspiration to realization” journey, led by creator-hosts who bring the ideas, products, and brands to life in an emotionally resonant, shoppable format.