Pivot or Perish: Kargo’s Bet on AI Media Buying

  Rassegna Stampa, Social
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[20:14] AI Could Lower the Barrier to Sophisticated Media Buying — Karlo is Kargo’s attempt to turn decades of media relationships and technical integrations into a simpler, conversational experience. Users can add assets, brand guidelines, audience information, and media plans, then chat with the platform as it helps plan and launch campaigns. Harry sees that simplicity as a way to bring capabilities previously delivered through white-glove service to mid-market brands and agencies that have historically lacked the same access. 

[32:14] Big Pivots Are Built From Small Progress — Harry credits Kargo’s longevity to three things: accepting that the first attempt will rarely be perfect, being willing to pivot when the market changes, and maintaining the belief that there is a way forward. But he also insists on visible incremental progress. His analogy is construction: a building does not appear in a day, but enough bricks laid consistently can create something substantial over time.

https://www.adweek.com/brand-marketing/pivot-or-perish-kargos-bet-on-ai-media-buying/

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