Extra Gum is making the medium the message with Extra Support Acts, a campaign that turns YouTube pre-roll ads into a platform that gives 16 emerging Australian music acts a significant audience boost and a chance to perform live on a major stage. From now to Sept. 30, YouTube pre-roll ads viewed before any 5… https://www.adweek.com/brand-marketing/pre-roll-ads-as-talent-contest-the-longer-you-dont-skip-the-more-votes-these-musicians-get/