To increase the campaign’s exposure in the New York metro area, Pride Live has partnered with LinkNYC, where people will find QR codes on the visuals with links to register for Stonewall Day 2023.

“This campaign is a reminder that we all deserve the opportunity to become that ‘everyday hero’ someone needs, and we deserve our roses before we become ancestors,” said campaign participant Zayn Silva, founder of TransAlike, in a statement.