The digital agency will lead a redesign of Levi’s digital experiences, beginning with its website and app into a new commerce platform, as an “innovation partner,” according to a source with knowledge of the pitch.

The win positions R/GA to support Levi’s ongoing digital transformation efforts as the apparel brand looks to modernize its approaches to e-commerce and customer experience.

R/GA and Levi’s declined to comment.

For R/GA, the Levi’s assignment adds to a year of momentum after being sold by IPG to private equity firm Truelink Capital in March.